In the early months of 2021 Supreme related Instagram accounts started teasing leaks about Supreme collaborating with Emilio Pucci, the luxury brand is located in Italy. The founder Emilio Pucci was born in Florence to one of the richest families at the time and worked and lived in the Pucci Palace for much of his life. His experimental designs and radical approach to fashion were informed by his glamorous upbringing and that luxurious sentiment shines through in the new Supreme collab.
The collection includes a smoking jacket, sports jacket, long sleeve, and short sleeve shirt, hooded sweatshirt, soccer jersey, sports pants, sweatpants, soccer shorts, T-shirt, sunglasses, belt, and Zippo Lighter. The pieces are adorned with some of Pucci's most iconic prints, including Fantasia (1970) and Tulipani (1965).
LVMH, the owners of Pucci aim to introduce Pucci to a younger generation, something that a collaboration with Supreme could definitely achieve. LVMH also worked with Supreme on their collaborations with Louis Vuitton and RIMOWA which makes this collab even better.
The Supreme x Emilio Pucci Box Logo Tees, Belts, Soccer Jerseys, Sport Jackets and Zippo's will all be available for retail on Hyped Polar Bear.